The Brand Doctor is in

Welcome to my new Substack page, guaranteed to provoke and entertain

Hello from Lido di Venezia. Since 2003 I’ve created annual posts about the theory and practice of international branding, often citing real world examples, for the use of my clients, students and friends. I collected and sent them out only once or twice a year. Now, twenty-one years of brand letters later, I’m migrating the commentary to regular postings on Substack, which seems in keeping with the real-time demands of the short-form era. You can get in on the action intermittently for free, or jump into the subscription model, which guarantees instant access to additional comments as they are written and posted. I’m glad to see you here and hope you’ll stay with me as together we head into the next era of international branding.

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